FTTH represents a significant investment and is often deployed in a landgrab type of approach that focuses on civil works to the detriment of commercial activities. Unfortunately, the nature of the business model means that delaying revenue generation has detrimental effects down the line. In this session, Plum Consulting and IDATE will focus on these commercial aspects and highlight in practical terms how take-up can be accelerated, how ARPU can be increased and more generally how the commercial mindset can benefit the overall business success of FTTH.
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